“Users were drawn in by monumental changes to mobile gaming, such as the surge of battle royale gaming popularized by PUBG Mobile and Fortnite.”Īpp Annie also reveals that the Google Play platform narrowed its worldwide consumer spend gap with iOS in Q1 2018 by 10 percentage points quarter over quarter, resulting in the smallest percentage difference since Q1 2016. “Games were a large driver of downloads quarter over quarter across both app stores. “Quarter over quarter, iOS narrowed the global downloads gap with Google Play by 10 percentage points. “Google Play downloads exceeded 19.2 billion and iOS downloads exceeded 8.2 billion, respectively,” the App Annie report states. Users currently spend more on iOS, even though Android has more people using it.Ī report from App Annie reveals that Q1 2018 was a record-breaking quarter for downloads on Google Play and iOS. ![]() ![]() It’s likely that Fortnite will play a role in a furious battle between the two platforms when it comes to monetisation.
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